To acquire and conserve natural and working lands toward fostering greater human connections to nature, especially among underrepresented groups.
Eliminating land ownership as a barrier to participation in the outdoor economy
The three pillars of this organization’s mission are:
- Economic Justice – Utilizing acquired lands to incubate minority, disadvantaged business enterprises, as concessionaires, in the U.S. Outdoor Economy, a multi-trillion-dollar U.S. market.
- Environmental Justice – Helping California and the U.S. achieve its 30 x 2030 conservation goals through the acquisition and conservation of scenic, productive, and recreational lands.
- Recreational Justice – Utilizing acquired lands to develop recreational spaces that are publicly accessible, culturally relevant, accommodating, and safe.